The Balancing Act

When it comes to building a freelance business, arguably the most valuable asset any artist has is their time.

The process of updating branding, opening lines of communication with prospective clients (both new and old), creating marketing plans, and structuring the legal and tax aspects of a business can be daunting and draining, both emotionally and physically. Doubly so if you’re juggling freelance with a salary job.  Not only are you in the midst of implementing an entirely new work process, but it’s imperitive that you continue to produce high quality creative content during your 9 to 5 AND during your 5 to 9.

Luckily, the prospect of working toward the success of your own endeavors can be both energizing and very rewarding.  Learning new skill sets that compliment your existing talents, and forcing yourself to look at your daily routine in a new light can be just as invigorating as it may seem exhausting.  So while sleep may be limited, and free time sparse while you work toward your goals, take comfort in the knowledge that you are creating something from the ground up – it will be yours to shape the way you’ve always dreamed.  Yes, it will take much of your precious time in the beginning (and even as you progress), but it will pay off, at the very least, in lessons learneed.

Remember to grant yourself time to relax, curl up with your favorite pet, book, or significant other – the times you allow yourself to do so along the way will sustain you on those nights when 3am rolls around and you find yourself still hard at work even though the morning’s alarm is all too near.

But most of all, in the midst of the balancing act, keep sight of your motivation. Keep in mind what it is you’re looking for from your new endeavor, and always steer toward projects and a business plan that keeps those goals and values at the forefront of what you do.  Use your time to carve out a future which suits you, creatively, practically, and morally – because our time here is short, and there is no better way to spend it (professionally speaking), than in doing just that.

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